Major Responsibilities:

• Researches and conducts strategic planning for all SEO campaigns.
• Staying abreast and up to date of (and updating) changes in search engine signals and market share to the Team.
• Defines, monitors, and analyzes SEO key performance indicators (KPI's) to continually improve campaigns.
• Performs keyword analysis and researches on its latest technique/ threads.
• Development of appropriate tools for optimized SEO measures.
• Creates and manages of harmonious relationships with vendors and external SEO consultants.
• Runs pay-per-click campaigns
• Improves a company's organic search results and recommends for improvements.
• Writes effective headlines, body copy and websites.
• Ensures websites are filled with optimal keywords and place keywords appropriately in copy to gain most search engine traffic.
• Writes effective call-to-action statements.
• Writes original, powerful SEO contents for blogs and websites.
• Implements off-page SEO content strategies such as coding, to name a few.
• Proper uses of headers tags.
• Ensures all white hat and black hat tactics so as not to violate search engine guidelines.
• Regularly analyzes our websites for SEO optimization opportunities.
• Collaborates internally with marketing and product teams to build relevant acquisition and revenue generating programs.
• Reports to the Head on a weekly basis providing input on all optimization activities/SEO performance and key metrics.

Qualifications/Knowledge and Skills Set:

• 3 year(s) experience in Search Engine Optimization
• Have a thorough knowledge of search ranking factors and critical updates
• Understanding of technical SEO skills, including ability to evaluate and modify HTML, CSS and JavaScript for SEO purposes
• Exceptional in analytical, planning and project management skills
• Strong verbal and written communication as well as interpersonal and communication skills.
• Operational knowledge of Google AdWords & Google Analytics and Search Engine Optimization.
• Strong understanding of the technology that enables Digital Marketing.
• Strong understanding of customer’s web and mobile behavior.
• Strong analytical approach to problem solving.
• Competencies in reporting and statistical analysis.
• Ability to work independently in a complex and fast changing environment.
• Candidate must posses at least a Bachelor's/College Degree, any field